The DL on Brazilian Blowout Zero:
Organic and Environmentally Safe Alternatives
It's no secret that there is a stigma against the Brazilian Blowout line of products.
The stigma revolves around the brands that use different chemicals traditionally
used to make it work (formaldehyde’s link to cancer is a big one), but I've noticed
that many brands have done a recent revamp to transform the hair without using
such harsh chemicals. From Chi Enviro 'American Smoothing Treatment', to QOD
Organiq and Brazillian Blowout Zero and other brands claiming to be new and
improved, hair straightening techniques have been revolutionized.
As with all new products, there are pros and cons. But before I go there, I want to
let you know that all of the products below use alternatives that effectively coat the
hair. Different brands use different chemicals to activate, and while I love that there
aren't any harmful ingredients (including any aldehyde family chemicals), these new
treatments definitely have a flip side. I could spend days explaining each treatment,
so feel free to browse each one on their websites.
Brazilian Blowout Zero
Chi Enviro 'American Smoothing Treatment'
No matter which system you use, there are major pros and cons to the new line of
Pros: Just like the Brazilian Blowout Zero's plant-derived Kerasafe Bonding System,
all alternative products do effectively deposit and seal essential amino acids onto
the hair, providing a smooth, radiant and frizz-free surface for up to 12 weeks. I love
that it's formaldehyde free, all natural and organic.
Cons: As with all chemical alternatives to formaldehyde, there is just no
comparison to the original, harmful chemical. I hate to admit that. And honestly, ‘up
to 12 weeks’ is a rare occurrence for these new alternatives. While they do provide
a good conditioning protein treatment, they don't have the same luster. It explains
why there is still a demand for the old ones, especially if you need straightening
power on hair that isn't straight already..
In short, I simply cannot choose between the two for my clients, as it is a personal
choice over chemical use and desired result. One thing I will say is that I've been
noticing that Japanese straightening is coming back as well, but with less harsh
formulas. Be on the lookout for that in an upcoming blog. Until then, happy hair
straightening, and if you need help, you know where to find me.