The DL on Brazilian Blowout Zero: Organic and Environmentally Safe Alternatives


The DL on Brazilian Blowout Zero:

Organic and Environmentally Safe Alternatives


It's no secret that there is a stigma against the Brazilian Blowout line of products.

The stigma revolves around the brands that use different chemicals traditionally

used to make it work (formaldehyde’s link to cancer is a big one), but I've noticed

that many brands have done a recent revamp to transform the hair without using

such harsh chemicals. From Chi Enviro 'American Smoothing Treatment', to QOD

Organiq and Brazillian Blowout Zero and other brands claiming to be new and

improved, hair straightening techniques have been revolutionized.


As with all new products, there are pros and cons. But before I go there, I want to

let you know that all of the products below use alternatives that effectively coat the

hair. Different brands use different chemicals to activate, and while I love that there

aren't any harmful ingredients (including any aldehyde family chemicals), these new

treatments definitely have a flip side. I could spend days explaining each treatment,

so feel free to browse each one on their websites.


My suggestions:

Brazilian Blowout Zero

Chi Enviro 'American Smoothing Treatment'

QOD Organiq



No matter which system you use, there are major pros and cons to the new line of



Pros: Just like the Brazilian Blowout Zero's plant-derived Kerasafe Bonding System,

all alternative products do effectively deposit and seal essential amino acids onto

the hair, providing a smooth, radiant and frizz-free surface for up to 12 weeks. I love

that it's formaldehyde free, all natural and organic.


Cons: As with all chemical alternatives to formaldehyde, there is just no

comparison to the original, harmful chemical. I hate to admit that. And honestly, ‘up

to 12 weeks’ is a rare occurrence for these new alternatives. While they do provide

a good conditioning protein treatment, they don't have the same luster. It explains

why there is still a demand for the old ones, especially if you need straightening

power on hair that isn't straight already..


In short, I simply cannot choose between the two for my clients, as it is a personal

choice over chemical use and desired result. One thing I will say is that I've been

noticing that Japanese straightening is coming back as well, but with less harsh

formulas. Be on the lookout for that in an upcoming blog. Until then, happy hair

straightening, and if you need help, you know where to find me.



Real vs. Fake Are We Getting a Real Salon-Worthy Product Discount or Cheaper Substitutes?

Real vs. Fake
Are We Getting a Real Salon-Worthy Product Discount or Cheaper Substitutes?

What most of you may not know is that, other than my love of hair and makeup, I am also a polish-holic! I know that salon products sold in grocery and drug stores are often imitations or different in some distinguishable way from the real deal. Still, the other day, I found an Essie Color that I loved at my salon, so when it chipped and I spotted it at CVS for a cheap price, I figured 'why not?' It looked identical to a real Essie bottle and was a little cheaper than at the saloon, too, so I thought I may have landed a polish steal. But after taking it home, I realized some slight differences between this Essie bottle and my previous one from the salon. The differences had to do with a slight size and ink change, and at first I thought that it might just be me and my skeptical ways as an insider…

But I am not alone in noticing fakes. An article by GreenEyesPinkNails showed that last month, a fellow polish-holic suffered the same fate of a false-looking Essie polish when she ordered from her online retailer. The differences between the Essie bottle in the salon and the one that both of us received were different in small ways that she states best. For more, read her Fake Essie Polishes blog entry.

The way the Essie bottle at CVS is different this time around:

    •    The paint on the front, (white vs. transparent), look different.
    •    The content of the bottle is 13.5ml instead of the regular 15ml.
    •    The labels are written in black (just like the old formula bottles), not in blue (like the new formula bottles).
    •    There is no phone number to call in case of questions/comments on the bottles, whereas the original bottles purchased in a salon always provide a phone number.

Alas, these differences prove the existence of imitation products throughout the industry, and this includes a hair-care favorite: Paul Mitchell. But a cool fact about Paul Mitchell that separates them from many big brands is that  a company policy states that a distributor will be charged $100 per bottle for any product that they find out is not contracted by them.

But most brands just don't publicly worry about it, as it is a little-talked about fact that most manufacturers don't guarantee their hair products unless consumers purchase them from "authorized realizers,' according to Jay Wilson, a reporter in her article 'What's in the bottle?"

It's true, almost any hair care or product brand that you can think of is sold in an imitation form at some grocery or retail stores: Redken, Bed Head, Matrix, Chi, Wella, Garnier and many, many, more.

The alarming thing about imitation products is not just the massive quantity of fakes on the market, but also that there is such a big a grey market that  it makes imitations legal in a sense. The missing piece here is accountability on the distributor's part. In normal business, the brand manufacturer of a brand contracts with a distributor. The distributor, in a grey market, breaks an agreement secretly, making a deal with another manufacturer to make an imitation product, not overseen by the original brand manufacturer. Then these inferior and imitation products get sold into stores. This is called diversion. It makes money for the distributor but costs consumers…

So, while Paul Mitchell fines products that aren't imitations when they find out about them, what about the ones that they don't catch?  Paul Mitchell products are notoriously inconsistent when bought from discount retailers like Target. Consumer dissatisfaction with products that are fakes is clear in forums like Read eye-opening complaints about diverted products and think twice before buying an imitation.

Your best bet: a salon shopping trip, every time. Then I can also recommend products right on the spot. Curious: have you noticed an imitation product recently? Let me know in the comments!

– Christine